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In recent years, portable USB flash drives have become increasingly popular for
transporting and transferring computer files These flash drives, also known as
thumb drives, pen drives, USB fob or jump drives are available in a wide variety
of styles and memory capacities With this recent popularity of flash memory
devices, competitive pricing has made these handy units very affordable
One of the best 21st century marketing and promotional items that businesses and
organizations have discovered is custom logo flash drives These reusable flash
drives are a perfect way to market or promote your company, business or
organization with a logo printed directly on the flash drive Replica Wristwatch.
Wholesale flash drive suppliers that specialize in large quantity USB flash
drive orders are offering this unique service as part of a bulk order to
companies or organizations wanting to take advantage of this unique, practical
way to keep their brand name in front of your customers
The following four ways are some creative uses for custom logo USB flash drives
to promote your business or organization:

1 Company Marketing and Promotion: Out With The Old, In With The New


Anyone who has been to a tradeshow or conference in the past decade knows that
most companies hand out CDs with product data, catalogs, video presentations or
slideshows While this is an effective way to deliver information to potential
customers, it provides no additional benefit to the customer In many cases the
CD will be put in a shelf or drawer and forgotten or even worse, tossed in the
trash
* A more effective approach to reaching potential customers is to include your
electronic marketing files on a custom USB drive Company logos and website
addresses can be custom printed on the side of the jump drive
* In addition to the traditional information that is usually distributed
electronically, a full archive of podcasts or blog entries could be collected on
a thumb drive and sent to existing customers to generate repeat business or to
prospective clients to further introduce your services and products
* The added benefit of distributing this information on a USB pen drive is that
your customer can use the unit everyday to conveniently store their own files
along side yours This means your company name or web address will be in front
of them every time they plug or unplug the flash drive from the USB port


2 Graphic and Web Designers: Your Portfolio on a Custom Jump Drive
Graphic designers can create a full portfolio that is easily distributed using a
jump drive

* Different categories of work can be stored in separate folders such as company
logos, letterhead and business card design, corporate identity packages,
brochures, book or CD cover layouts
* In addition the designer can add shortcuts to existing websites they have
designed as well as to their own website for contact info and additional
examples of their work



3 Fitness Professionals: Transfer Recorded Workouts to Portable Flash Drives

A workout that is guided by a personal trainer can motivate and inspire you to
reach new fitness goals


* Workouts can be recorded in MP3 format and loaded onto a custom thumb drive Soccer Jersey Supplier.



* The person who is exercising can select the type of workout they want and then
load it onto an MP3 player to listen to while exercising


* As the trainer takes the listener through the workout, music can be added in
the background to increase the intensity

* Additionally, short video clips can be loaded on the pen drive to demonstrate
proper form



4 Non-Profit Organizations: Flash Drives as a Premium Incentive Gift


USB keyfobs can have a twofold use for non-profit organizations


* A simple approach is to use them as a premium incentive gift for a donation
The charity's name or slogan can be custom imprinted on the body of the pen
drive


* The charity's story can be told with the files stored on board including
slideshows of previous work, documents outlining the need for donations and fund
raising goals


* The most effective message could be a short video presentation with "thank
you" messages from those who have benefited from the non-profit's efforts



The possibilities for using a custom flash memory drive to promote or market
your business or service are nearly endless You can harness the power to
quickly deliver large files and content as well as to give the recipient a
convenient tool they can use everyday
About the author:
Edward Donnelly, Founder and CEO of TradeConsult, assists small businesses to to
find new customers to export to and suppliers in overseas markets to import raw
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By:Ken O'Brien


Many basic IT services are very general and not business specific. Services such as anti-virus protection, data backup and IT support can benefit from the economy of scale an outsourcing organisation offers. For a small business taking care of these areas effectively may prove difficult. While there is a cost associated with outsourcing there is a far higher cost to not maintaining and looking after IT services.


The main benefit outsourcing can offer is expert support without the associated inhouse costs. It can take care of systems security, data backup or even provide complex system support. For small business the key attraction here is that expert support. Even in organisations with their own IT support there may be some benefit through the outsourcing of selected IT services.


A further advantage of outsourcing is that a business can choose which individual services to allocate to an outside provider. Different services can be provided by different suppliers, although this may involve extra management.


A potential downside of outsourcing can be the loss of control over IT systems and possible loss of expertise to the business. This is true if there are key systems that the business depends on. This may not be what the business wants, especially if it has invested heavily in technology.


One way to overcome this possible loss of control is for an organisation to agree levels of service with their outsourcing partner.





These should include


? Guarantee of service


? Specified service hours


? Level of support provided


? Security policies for customer systems


? Data Protection policies

IT outsourcing is not a panacea and for some SMEs it may not provide any immediate solutions, but given the growing complexity of IT systems, it is something that should be considered.Just because a business is small it doesn't mean it's not entitled to quality support. About the author:
Ken O'Brien runs Spear IT (http://www.spearitlouth.ie) , a computer services company based in Drogheda, Ireland. The company provides managed support and online backup solutions. Spear IT outsources all of its support needs.


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