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Swatch Group, the Hermes Handbags world's largest watch manufacturer and retailer, under which there are Breguet, Blancpain, Glashütte, Omega, Longines watch brands such as 18 high-level. In the financial tsunami sweeping through the world economic situation, the first half of 2009, results showed narrower Swatch Group's profitability has slipped, but the Group Chairman, Mr.  accept the Swiss NZZ newspaper interview on the Breitling Watches second half of the performance of the optimistic projections, because "the situation finally began to improve from month to month," even more exciting is that the Chinese market, but on the performance of contrarian, in June received an impressive growth, of which Omega, Longines and Tissot, etc. Performance " The most outstanding. " In a led t8 tube replacemen recent interview we interviewed the president of Swatch Group China Miss Chen Suzhen recalled the Chinese market, the annual performance of low-key tone filled with joy. Although specific sales figures for the year's final statistics are yet to be, but she was very sure to tell us that in 2009, Swatch Group, positive growth in China, this growth also includes sales and profits.

In the luxury goods industry, large-scale contraction in 2009, access to these two positive growth, not easy. Su-Chen Chen Therefore, the efforts of employees to the Group's degree of hit a score of 95 points, which we expand the market from doing the activities, cost management and control aspects of many efforts. Since 2006, Mainland China as the Swatch Group, the world's number one, although with the rapid growth in 2008 compared to the previous, and now the pace of growth slowed slightly, but taking into account the overall economic situation throughout the year, Ms. Chen is still the view that China's market growth rate, can also get 90 minutes of.

In the Swatch Group for eight years, Su-Chen Chen is almost full to witness China's explosive growth in consumption of high-end watch the stage, the Group's brand, the more open more stores, store size increases, she believes that China is only at the growth stage the beginning, the future there is considerable room for growth. "China's vast territory and a growing economy, and not a single market can be subdivided into many different types of areas", and "Chinese consumers are treated in their own ways to adjust them constantly." Swatch Group brand many to cover from high-end to mass at all different levels of consumer demand.

August 28, 2009, when Zhang Ziyi as the Omega watch the latest "celebrity ambassadors" appeared Shanghai Concert Hall, which might be interpreted as Omega brand, including its underlying watch kingdom, for the Chinese market the most emotional expression of . It is precisely because the Chinese market is full of confidence, Swatch Group's investment efforts in China, large built in Shanghai, covers an area about 2000 square meters, the world's largest integrated call center. As early as in 1999 jointly with Shanghai University Hayek watch schools, using the Swiss headquarters of equipment and standardization of curriculum, teacher training and after-sales service professional watch people, the services a large customer base in China. Group has spent a lot repairs Bund in Shanghai Peace Hotel South Building works will also be completed before the World Expo in 2010, when the Peace Hotel South Building will not only be the introduction of Swatch Group, Breguet, Blancpain, Omega and Swatch flagship store, more importantly, Swatch Peace Hotel Arts Center will also be inside the building's birth. Arts Center each year will be invited artists from around the world art, and from each artist's creations selected the best works of art as collectors, while on display to the public.